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Flay is the First Celebrity Chef to Collaborate with Food Network on a Branded Product Line
Food Network and Kohl's Corporation (NYSE:KSS) today announced that Bobby Flay has signed on to develop his first collection of kitchenware and casual entertaining products to launch exclusively at Kohl's in spring 2008. Flay is the first celebrity talent to collaborate with Food Network on a branded line of products.
"Bobby Flay's bold and colorful approach to cuisine is a great fit with Kohl's and Food Network's mission to translate culinary expertise into unique and exciting products," said Sergei Kuharsky, general manager, Food Network. "Bobby has been an important member of the Food Network family for more than 13 years. We are excited to extend our partnerships with Kohl's and Bobby Flay."
The casual lifestyle brand will include cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles, kitchen electrics and barbeque tools. The brand will represent Flay's flair for food and entertaining with Mediterranean influences, bold colors and rich textures.
"As one of Food Network's most recognizable talents, Bobby Flay is a trusted authority on cooking, grilling and entertaining," said Kevin Mansell, president of Kohl's Corporation. "His enthusiasm and expertise make him an ideal partner in expanding the Food Network collection and delivering on Kohl's mission of offering world-class brands to customers nationwide."
"I am excited to launch these products with Food Network, a great partner to me for the past 13 years, and Kohl's, who knows the products I want to produce," Flay commented. "We want these products to be part of everyone's kitchen, and to inspire you to grill and entertain with them every weekend."
The announcement of Flay's new collection is part of Food Network's talent brand management strategy to take its celebrity chefs beyond TV and bring their culinary expertise home to the Food Network viewer in a variety of ways. In spring 2008, timed with the launch of the line, Food Network will make Flay a focal point in programming, online, events and brand extensions.
The original collaboration between Food Network and Kohl's, an exclusive collection of Food Network-branded products, launched at Kohl's stores nationwide and on Kohls.com this September. The network and retailer announced the partnership in 2006.
Web site:
http://www.foodnetwork.com/
http://www.kohls.com/