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The first national bank credit card brand returns to usher in a new era of rewards and services for its customers
Bank of America today announced the re-launch of the BankAmericard, which revolutionized consumer credit nearly 50 years ago. The original BankAmericard credit card, the first nationally accepted bank credit card, changed the landscape of financial opportunity and convenience for consumers. Today's BankAmericard Rewards(TM) Visa(R) card builds on that heritage of innovation, offering one of the industry's richest and most flexible rewards programs with no annual fee.
With the BankAmericard Rewards Visa card, Bank of America customers with a non-card account (e.g., loan, checking, investments or savings) enjoy:

  -- 50% more points on every purchase:  Every dollar Bank of America
     customers spend on purchases using their BankAmericard Rewards card
     earns 1.25 reward points, plus an annual rewards bonus of 25% for
     maintaining their banking relationship.

  -- No Limit on Points:  The BankAmericard Rewards program does not put a
     cap on earning bonus points.  Unlike other reward products that put a
     spending limit on points, customers can earn points each month on every
     purchase, in every category.

  -- No-Fee Concierge Service:  The BankAmericard Rewards card offers free
     access to MyConcierge(SM) service.  All BankAmericard Rewards customers
     can access a personal assistant to help with everything from
     impossible-to-get dinner reservations to the best tee times, twenty
     four hours a day, seven days a week.

  -- Industry's most flexible reward options:  The BankAmericard Rewards
     card offers more flexible reward options than any other rewards card.
     Customers can redeem their reward points for travel, merchandise, cash,
     gift cards/certificates, unique experiences, charitable donations,
     environmental contributions, and more.  Beginning in early 2008,
     BankAmericard Rewards customers will have the unique option to direct
     their cash rewards into any type of deposit, savings, loan, or
     brokerage account.  Redeeming for cash will be easier, more flexible,
     and fast-enabling customers to get the most out of their rewards
     program.

"Customers should expect simplicity, flexibility and unlimited benefits from rewards cards, and that is what we are delivering with the BankAmericard Rewards program," said Ric Struthers, North America Card Services Executive, Bank of America. "No gimmicks -- just choice, convenience and more rewards for our customers."
"Our size and scale continue to enable us to create breakthrough products for our customers," added Bruce Hammonds, President, Card Services, Bank of America. "We enjoy a relationship with one out of every two households in the United States, so today, with products like the BankAmericard Rewards card, we can offer unprecedented benefits to more consumers in the country than any other financial institution."
BankAmericard Rewards is the first of several products scheduled to launch in the coming year under the BankAmericard brand. The product is the latest in a series of innovations offered by Bank of America to its customers, including No Fee Mortgage PLUS, $0 online equity trading, Keep the Change(TM), and SiteKey(R).
Bank of America customers can also access helpful tips, tools and information about managing their finances effectively and responsibly by visiting the Web site and clicking on "manage your accounts/fees and processes."
A Legacy Brand, Re-invented for the 21st Century Consumer
The BankAmericard credit card debuted in Fresno, California, nearly five decades ago and quickly became available to consumers across the country. Initially considered a novelty, the bank credit card is recognized as the catalyst for a full-scale financial revolution that provided consumers with access to credit that has fueled economic growth in the U.S. for nearly fifty years. The BankAmericard credit card was created to offer customers convenience and the ability to get an instant personal loan, and was also a benefit to merchants who no longer had the "back-office" resource challenges associated with collecting debts from customers. The card changed the way products are bought and sold in America and around the world. With its re- introduction into the marketplace, the new BankAmericard Rewards card will enable consumers to change their expectations for credit card rewards and services.
Web site:
http://www.bankofamerica.com/pointsfaster
http://www.bankofamerica.com/