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Quaker Will Donate $1 for Every Pledge up to $250,000 to the Larry King Cardiac Foundation and Will Select Consumer for New National Advertisement
In an effort to help consumers make positive steps toward improving their heart health, Quaker and Cheryl Hines, co-star of HBO's Curb Your Enthusiasm, want 250,000 Americans to pledge to take the Quaker Smart Heart Challenge(TM). For each consumer -- up to a quarter million -- who takes the pledge now through February 2008, Quaker will donate $1 to the Larry King Cardiac Foundation and will be automatically entered for a chance to win a "Heart of New York Getaway" and to appear with Larry King in a new Quaker Oatmeal national newspaper advertisement.
For 10 years, Quaker has encouraged people to take the Quaker Smart Heart Challenge as a simple way to help improve heart health by lowering cholesterol -- both total cholesterol and LDL ("the bad") cholesterol.* Taking the Challenge is easy: 1) have your cholesterol tested; 2) eat a good-sized bowl of oatmeal every day plus limit foods that add saturated fat and cholesterol; 3) exercise every day. After 30 days have your cholesterol tested again.
Hines' father suffers from heart disease and recently underwent open-heart surgery which is why this cause is so close to her heart. She encourages people to "get smart about their heart and get informed." Larry King, who also suffers from heart disease and underwent successful quintuple bypass heart surgery, established the Larry King Cardiac Foundation (LKCF) to provide funding for life-saving treatment for individuals who, due to limited means or no insurance, would otherwise be unable to receive the care they need. The LKCF shares the same goals of Quaker Oatmeal to help prevent heart disease by encouraging Americans to eat right and exercise.
"Heart disease is the No. 1 cause of death of both men and women in the United States, and for every point that you lower your cholesterol, you decrease your risk of heart disease by about 1 percent," said Julie Upton, registered dietitian. "By taking this challenge to consumers, it really shows Quaker cares about nourishing and supporting healthier lifestyles."
For more information: http://www.quakeroatmeal.com/

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