full text:
CBS Is First Broadcaster to Offer V CAST Subscribers Full-Length Programs
Verizon Wireless and CBS Mobile announced full-length episodes of LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON will be available tomorrow on V CAST Video. CBS becomes the first broadcast network to offer V CAST video subscribers access to full-length on-demand programming. Both late night programs will be commercial-free on V CAST video.
"While we continue to provide short clips of our shows, we're seeing a growing demand for the availability of full length, network quality shows on video on demand mobile video," said Cyriac Roeding, executive vice president, CBS Mobile, CBS Interactive. "The 'Late Show with David Letterman' and the 'Late Late Show with Craig Ferguson' have become some of the most demanded shows in mobile and on the internet so it only makes sense that we fulfill the consumer request and help grow the popularity of these franchises. We are committed to innovation and are happy to help launch Verizon Wireless' first full-length video on demand programming on its V CAST service."
Starting Tuesday, each night's full program of LATE SHOW and LATE LATE SHOW will be presented in a series of video shorts so that customers can catch their favorite late night hosts -- even if they are on-the-go with just a few minutes to spare. Broadcasts are available to V CAST subscribers following their nightly CBS broadcasts and will remain accessible until the following night's broadcasts replace them.
"CBS continues to be a great, innovative partner and we're looking forward to the success of these full-length programs on V CAST," said Ryan Hughes, vice president of digital media programming for Verizon. "By offering hit programs in their entirety through a series of shorter segments, we're meeting our customers' expectations about staying entertained and informed while on- the-go."
CBS Corporation (NYSE:CBS.A) (NYSE:and) (NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.
Web site:
http://www.verizonwireless.com/
http://www.cbscorporation.com/

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