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BarbieGirls.com, The First Global Virtual World Designed for Girls, Celebrates 4 Million Registered Users, Making It the Fastest Growing Virtual World Online
Highly Anticipated Barbie Girl™ Device Arrives in Stores This Week, Allowing BarbieGirls.com Fans to Discover Even More Online Features and Experience Summer’s Hottest Tech Toy
Within just three months of its launch, BarbieGirls.com (www.BarbieGirls.com) has become the fastest growing virtual world, touting 4 million registered users to-date and growing by an average of 45,000 girls per day. This week, BarbieGirls.com looks to build on this unprecedented growth with the highly anticipated debut of the Barbie Girl™ device. Rolling into stores now, with a suggested retail price of $59.99, the multi-functional Barbie Girl™ device will be one of the most exciting tech gadgets introduced for girls this year, functioning as a portable music/MP3 player, next generation fashion doll and a “key” to unlock exclusive play features and trillions of character and room combinations on the popular BarbieGirls.com website. The portable, doll-inspired Barbie Girl™ device connects to a girl’s computer via a USB-enabled docking station and allows girls on BarbieGirls.com to adopt pets, such as a puppy, bunny or monkey; enter exclusive hangout spots within the world; “buy” or “gift” special fashions, including everything from a tiara to a cowboy hat; and decorate their rooms with girl-favorites such as an aquarium, tiki hut, and even a juke box that plays music.
In addition to unlocking trillions times more play on BarbieGirls.com (on top of what is already a robust play experience for non-Barbie Girl™ Device owners), the sleek, handheld 4 ½-inch Barbie Girl™ device is a music player for MP3- and WMA-file songs. Not only a music player but also the next generation of fashion doll play, the Barbie Girl™ device features a range of snap-on, mix-n-match fashions and accessories, so girls can customize and style out their Barbie Girl™ device, while also making a fashion statement of their own with clip-on earrings and beads for the device’s earphones.
“Barbie continues to lead and evolve as the way girls play evolves, and Barbie Girls has proven to directly deliver against what today’s girl wants, combining the perfect trio of fashion, music and an online virtual world,” said Chuck Scothon, general manager and senior vice president, Girls, Mattel Brands. “We are thrilled to be the first global, virtual online world designed exclusively for girls and offer girls an unparalleled online/offline hybrid play experience.”
Mattel, Inc., (NYSE:MAT) (www.mattel.com)
Web site: http://www.barbiegirls.com/

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