As Summer Days Shorten and Autumn Approaches, Students Heading Back to School Receive Top Marks in Style ...

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As Summer Days Shorten and Autumn Approaches, Students Heading Back to School Receive Top Marks in Style With the Latest Accessory Fashion Trends
This fall, students will march to the head of the class with the latest must-have accessories like ankle boots, quilted and snub-toe ballet flats, patent handbags, graphic canvas slip-ons, and sporty backpacks. At prices averaging under $20, kids and teens can ring in the new school year outfitted in latest brands and trends for a lot less.
On a mission to democratize fashion and design in the footwear category, Payless ShoeSource(R) (NYSE:PSS) is bringing shoppers the latest styles at unbeatable prices. Having recently revamped its brand image, redesigned stores for an enhanced shopping experience, and launched Designer Collections (that actually hit the runway at New York Fashion Week) such as Abaete for Payless and Lela Rose for Payless, the company also is securing its position as a "House of Brands" retailer with an expanded portfolio of well-known brands now or soon-to-be offered at Payless stores including Airwalk(R), American Eagle(TM), Dexter(R), Tailwind(R), Champion(R), Spalding(R) and Dunkman(TM).
"We are committed to delivering fresh, fashion-forward branded products that channel youthful energy and individuality," said Matt Rubel, chief executive officer and president of Payless ShoeSource. "With the arrival of our back-to-school collection featuring top brands, not only will trend- and brand-conscious kids hit the halls with confidence, their parents won't feel the dent in their pocketbooks."
The Payless back-to-school collection features the latest silhouettes, colors, and materials including:

  -- Silhouettes -- T- and ankle-strap heels, mary jane pumps, loafers,
     retro joggers, slip-on sneakers, round and snub-toe ballet flats and
     boots ranging from slouch ankle styles to over-the-knee tall-shaft
     boots
  -- Colors -- classic black, burnished bronze, steel silver, deep navy,
     rich browns, and fiery reds
  -- Materials -- canvas, classic black and colored patent, faux-suede,
     tweed, satin, lucite, athletic mesh, and sweater knit
  -- Details -- color-blocking, strap details, menswear-inspired accents,
     bows and buttons

Coordinating handbags come in structured shapes and feature the most popular fall materials such as patent and tweed. Sturdy backpacks with multiple zipper and buckle pockets provide plenty of storage space for the student on-the-go.
Designer-obsessed teens can score runway-worthy looks with the Abaete for Payless Fall 07 collection, currently hitting stores. The line reflects styles straight from the Abaete Fall runway show at New York Fashion Week, and includes hot mod looks with patent and lucite accents and geometric styling.
This fall, Payless will release the second collection for the new Tailwind(R) brand of fashion-meets-performance footwear, guaranteeing that students won't have to sacrifice style for function in gym class. Sleek lines and groundbreaking technology combine to create premium gear as highly affordable as it is innovative.
Girls seeking to rock the style of their favorite pop icon will cheer for Payless' exclusive, limited-edition Hannah Montana footwear collection. Beginning in September, the Hannah Montana footwear collection will be available only at Payless and will include a range of dress, casual and athletic styles featuring fun guitar themes and other trend details aligned with Hannah's pop star status.
Airwalk(R) and American Eagle(TM) collections feature fun canvas shoes and handbags with all the latest graphic treatments.
The Payless Back-to-School Collection recently began appearing in stores nationwide, offering a wide range of branded on-trend footwear, handbags, and backpacks designed to meet the personal style preferences of kids everywhere at prices parents appreciate.
Payless ShoeSource, Inc., the largest specialty family footwear retailer in the Western Hemisphere, is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of the first quarter 2007, the company operated a total of 4,564 stores.
Web site: http://www.payless.com/

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