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- The Biggest Music Event of all Time Launches Tomorrow
- smart Is the Official Partner of all Eight Concerts
- smart Comes to the USA in the First Quarter of 2008
The countdown for the world's largest fund-raising event in pop and rock music history has begun: Tomorrow afternoon, the Live Earth concerts against global warming are to start and offer life music for a period of 24 hours across eight cities and on all continents.
Bon Jovi, Genesis, John Mayer, Madonna, Shakira and The Police -- more than 100 top international acts are to mobilize against the threat of climate change for 24 hours. With smart, DaimlerChrysler is the only car manufacturer to support the "Save Our Selves -- SOS" initiative launched by Kevin Wall and Al Gore and is the official partner of all eight concerts. smart is accompanying the climate protection initiative with a range of activities and is providing the official shuttle service for the concerts.
"We care" -- this is the motto the automobile manufacturer is using in its support for the climate protection initiative. "In environmental protection what matters most is what people do as individuals. It's about making conscious decisions and asking questions about specific matters. Initiating this movement is the fundamental idea of the smart brand. smart came about because we asked ourselves what the car of the future should look like -- how much space it can take up in our cities and how fast it should be able to drive, what kind of stress can it place on the environment. For this reason it is simply consistent that we are committing ourselves to an event such as Live Earth," said Dieter Zetsche, Chairman of DaimlerChrysler AG and head of the Mercedes Car Group.
The concerts -- the launch of a global movement
Live Earth is a project of the "Save Our Selves -- SOS" initiative of Kevin Wall, who has already organized Live Aid concerts, and the former American Vice President, Al Gore. The objective is to start a global movement by mobilizing more than two billion people in the battle against climate change. The group event is the starting point for a campaign over many years headed by the Alliance for Climate Protection and other non-governmental organizations.
All eight Live Earth concerts will be broadcast via television, radio and internet in more than 120 countries. The only concert in the U.S. starts at 2:30 pm at New York's Giants Stadium. The following artists are to perform: AFI, Akon, Alicia Keys, Bon Jovi, Dave Matthews Band, Fall Out Boy, John Mayer, Kanye West, Kelly Clarkson, KT Tunstall, Ludacris, Melissa Etheridge, Roger Waters, Smashing Pumpkins and The Police.
smart comes to the USA in 2008
Since its introduction in October 1998, nearly 800,000 people in 36 countries have made the smart fortwo the "in" car for fuel-efficient urban transportation. As a DaimlerChrysler brand, smart benefits from the parent company's engineering expertise and many years of experience in the automotive industry. The new smart fortwo was released in Europe in April 2007 and will become available in the U.S. for the first time in the first quarter of 2008. smart -- as one of the industry's youngest brands -- stands for innovation, functionality and lust for life. Drivers of smart vehicles can be categorized more in terms of their attitudes than their age, profession or gender.
Web site:
http://www.daimlerchrysler.com/
http://www.smart.com/liveearth

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