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Goodyear is urging everyone to show they care ... about their tires.
Research reveals that motorists rank tires as the second-most important safety feature in vehicles next to brakes, yet only a third of consumers properly check their tire inflation pressure.
Improper air pressure in tires can lead to a multitude of problems -- from uneven and accelerated tire wear, to structural damage in a tire. With temperatures rising and vacation travel around the corner, the attention given to the care and maintenance of tires should be heightened, according to Goodyear officials.
"Checking tires for proper inflation and tread condition is one of the most critical -- and easiest -- maintenance procedures for a consumer," said Brett Ponton, vice president, Goodyear Retail. "It doesn't take much time or sophisticated equipment. Drivers can check their tires by themselves, or any of our retail outlets would be happy to provide the service."
According to recent research by the Rubber Manufacturers Association (RMA), not only do most drivers ignore their tires, most simply do not know enough about how to care for the tires correctly. The survey found that about two out of three drivers don't even know where to find the recommended proper tire inflation pressure for their vehicles' tires.
Goodyear recommends that motorists should check tire inflation monthly or before a long trip. Tires should be inflated to the vehicle manufacturer's recommendations printed on the vehicle door placard or in the owner's manual, not the maximum limit stamped on a tire sidewall.
Web site:
http://www.goodyear.com/
http://www.goodyeartires.com/

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