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Future Growth In 'Wired' Broadband Access May Be Less Robust In The Near Future With Most Already Having Made The Jump To High-Speed Internet Connections According To Ipsos Insight's Latest The Face Of The Web Study
While dial-up access to the Internet continues its slow death globally, the number of Internet adults utilizing 'wired' broadband connections may also be peaking, according to results released from Ipsos Insight's annual The Face of the Web study. At the end of 2006, it is estimated that over three-quarters (77%) of the global online population was utilizing a broadband connection to access the Internet, in comparison to just 21% utilizing a dial-up connection. And though the prevalence of broadband access continued its steady growth trend through 2006, growing an additional seven percentage-points from 2005 (70%), the salad days of robust annual growth for broadband penetration may soon be coming to an end.
The latest findings from The Face of the Web 2006 - based on interviews in 12 key global markets with more than 6,553 adults, including 3,798 active Internet users at the end of last year - reflect the adoption possibilities of the Internet that few other consumer technologies have shown in the past. Ipsos Insight, the global survey-based marketing research firm, has been tracking global Internet developments since 1999.
Brian Cruikshank, Executive Vice President & Managing Director of Ipsos Insight's Technology & Communications practice explains: "Over the past several years we have witnessed a significant migration within the online population to broadband access technologies. Most of these users were either upgrading from dial-up connections, obviously craving faster connection speeds, or were new users that jumped straight to broadband access to get online. However, with fewer dial-up users to 'convert' in the future, and fewer net new users to capture, broadband's mercurial growth may begin to plateau in many developed markets in the near future."
Website: http://www.ipsos-na.com/

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