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More than 2,200 Online Viewers Selected the Golden Retriever, Siberian Husky, and Yorkshire Terrier as Three of the 15 Most Beautiful Breeds
Winning Breeds Featured in the April/May 2007 Issue of The New York Dog Magazine
Gorgeous celebrities like Brad Pitt and Angelina Jolie, Taye Diggs, Julia Roberts, Halle Berry, and even George Clooney will have some unexpected competition for the title of "most beautiful" this Spring. While these stars are known for gracing the cover and pages of People magazine's annual most beautiful issue, a new breed of beauties are getting their chance at print stardom as Eukanuba, in partnership with Gatsby Publications, unveils the winners of the first annual Eukanuba 15 Most Beautiful Breeds survey today.
From November 2006 to January 2007, more than 2,200 online visitors of http://www.mostbeautifulbreeds.com/ helped to select the 15 winning breeds -- five each in the small, medium, and large dog categories -- from the more than 153 currently recognized AKC breeds. While the competition was heated, consumers nationwide can now view all 15 breeds in a 10-page feature pictorial in the April/May issue of The New York Dog magazine with cover star Martha Stewart and her dogs, available on newsstands today.
And the winners of the first-annual Eukanuba 15 Most Beautiful Breeds survey are:

   Small Breed
   Yorkshire Terrier
   Shetland Sheepdog
   Cavalier King Charles Spaniel
   Maltese
   Pomeranian

   Medium Breed
   Siberian Husky
   Border Collie
   Australian Shepherd
   Samoyed
   Bulldog

   Large Breed
   Golden Retriever
   German Shepherd Dog
   Labrador Retriever
   Alaskan Malamute
   Boxer

"We are thrilled to be able to engage consumers in a fun, interactive survey that brings attention to the diversity found in the more than 153 currently recognized AKC breeds," said Eukanuba spokeswoman Amy Newkirk. "At Eukanuba, we recognize that every dog is unique and beautiful and needs a well balanced diet to bring out his magnificent traits. As a result, we recently relaunched Eukanuba to offer our most complete line of pet nutrition customized by breed type, size, health requirements, and performance needs."
"The Eukanuba 15 Most Beautiful Breeds survey was a natural fit for our magazines," said CEO of Gatsby Publications John Ryan. "Combining biting humor, the best writers, and great photography, The New York Dog is unlike any other magazine on the market. Like Eukanuba, we are a leader in the pet care industry and are proud to be partnering with them on this fun, first-of-its-kind consumer survey."
In addition to their premiere in the April/May 2007 issue of The New York Dog magazine, the winning breed photos will also be published in the May/June issue of sister publication The Hollywood Dog. A sneak peak of the pictorial is also available by logging on to http://www.mostbeautifulbreeds.com/.
NEW EUKANUBA CUSTOMIZED NUTRITION
It comes as no surprise to pet owners: different dogs have different needs. From the Toy Poodle to the Golden Retriever, the Yorkshire Terrier to the Great Dane, every dog has unique nutritional needs based largely on their breed type, size, and health and performance needs. New Eukanuba Customized Nutrition is the brand's most extensive line of pet nutrition customized by breed type, size, health requirements, and performance needs at each life stage -- puppy, adult, and senior. In addition, the brand's new lineup also includes breed-specific formulas -- Eukanuba Labrador Retriever Formula, Eukanuba Yorkshire Terrier Formula, Eukanuba German Shepherd Formula, Eukanuba Boxer Formula, and Eukanuba Dachshund Formula -- as well as Eukanuba Custom Care formulas for dogs with special health concerns, and Eukanuba Performance formulas for dogs that lead more active lifestyles. The full formula lineup is now available at pet specialty stores wherever Eukanuba is sold. For more information, log on to http://www.eukanuba.com/.
About Eukanuba
For nearly 60 years, Eukanuba, a Procter & Gamble (NYSE:PG) Pet Care brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba(R), the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web at http://www.eukanuba.com/.

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