GREY GOOSE(R), the "World's Best Tasting Vodka," announced it will be a Proud Promotional Partner for the 2007 US Open Tennis Championships held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY. This marks the first year that GREY GOOSE will partner with the USTA at the highest annually attended sporting event in the world with more than 650,000 spectators in attendance.

GREY GOOSE Vodka will enhance tennis enthusiasts' enjoyment of the sport through a premium brand experience. GREY GOOSE Vodka's distinction as a US Open Promotional Partner, includes branded exposure in Arthur Ashe Stadium, branded cocktail bars on tournament grounds, GREY GOOSE signature cocktails available at all restaurant and bar venues, and "sip responsibly" brand messaging which will appear on the video boards in Arthur Ashe Stadium and throughout tournament grounds.

"We are extremely excited to build a long-lasting relationship with the sport of tennis and the US Open," commented Monsell Darville, VP and Group Director of GREY GOOSE Vodka. "GREY GOOSE Vodka is a natural partner for the US Open -- we are creating synergy by pairing the 'World's Best Tasting Vodka' with the most prestigious tennis event in the world," Darville continued.

Renowned as the "World's Best Tasting Vodka," GREY GOOSE Vodka consistently outperforms the competition in head-to-head taste tests. GREY GOOSE recently introduced GREY GOOSE La Poire, the first super premium pear- flavored vodka in the U.S., in February 2007 and it is the first new flavor to emerge from the House of GREY GOOSE since the launch of GREY GOOSE La Vanille in 2003. GREY GOOSE La Poire delivers a superior taste and style; making it a natural extension to the GREY GOOSE Vodka family.

The official GREY GOOSE Vodka specialty cocktail, "Honey Deuce," a refreshing tasting beverage created by GREY GOOSE Vodka Mixologist, Nick Mautone, will be available for purchase in a souvenir cup that features previous U.S. Open champions at select bars on premise during the tournament.

  "Honey Deuce"
  1 1/4 part GREY GOOSE(R) Original Vodka
  2 parts fresh lemonade
  1/4 part Chambord(R)
  Frozen honeydew melon balls

Fill a highball or double old-fashioned glass with crushed ice. Add GREY GOOSE Vodka and fill the rest of the cup with lemonade to a half inch below the rim. Drizzle Chambord over the top. Garnish with frozen honeydew melon balls.

About The USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level-from local communities to the highest level of the professional game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the US Open Series linking 10 summer tournaments to the US Open. In addition, it owns and operates the US Open, the highest attended annual sporting event in the world, and launched the US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S. and selects the U.S. teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 700,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com.

About GREY GOOSE(R) Vodka

Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the "World's Best Tasting Vodka." The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across the majestic Massif Central Mountains. Each bottle is sealed with a cork stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron and GREY GOOSE La Vanille flavored vodkas.

Source: GREY GOOSE(R)

Web site:
http://www.greygoose.com/
http://www.usta.com/