De Beers Diamond Jewellers has launched a new website at www.debeers.com to sell diamond engagement rings and jewelry collections online in the U.S.

"For a contemporary retailer it is a must to reach customers over the internet. I am convinced that we are the first luxury jeweler to sell diamond engagement rings online, and that we will most certainly be followed. DeBeers.com will be a discrete, safe and luxurious environment, where De Beers authenticity will be guaranteed by the unique De Beers Diamond Marque, the Diamond Passport and the Kimberley Process," says CEO, Guy Leymarie.

The new website mirrors the luxury in-store experience and showcases a wide range of diamond jewelry, including the Talisman and Bridal Collections. The highest level of personalized services are offered through De Beers Private Client Services online, via phone, or in-store at De Beers locations. Prices start at $500.

DeBeers.com launches the exclusive new "Forever" Diamond Engagement Ring Collection with De Beers Selected Diamonds. With unrivalled expertise in the selection and specification of fine diamonds, De Beers selects diamonds for the new Forever Rings for their exceptional beauty. The Forever Rings have a refined and sophisticated platinum setting with center stones ranging from 0.50 to 1.5 carats. Prices start at $2,000.

Through a unique interactive website, debeers.com carries clients on a journey of discovery through the history and mystique of diamonds, showcasing the fire and life of the ultimate gift of love.

Each De Beers purchase is accompanied by the Diamond Passport, which guarantees the diamonds are natural, conflict free and child-labor free, enhancement and treatment free. The De Beers Passport, the ultimate seal of approval, also includes the technical information about the diamond for valuation and insurance.

Source: De Beers

Web site: http://www.debeers.com/