Only Truly Authentic Russian Vodka Included in the Top 15

Russian Standard Vodka Now Available in Over 40 Countries

Russian Standard Vodka, the number one premium vodka company in Russia, has vaulted into the top 15 largest vodka brands worldwide as ranked by IMPACT magazine, a leading source for exclusive data on the alcoholic beverage industry. In addition, Russian Standard is the fastest growing premium vodka brand in the top 15 as reported in the July 15th issue of IMPACT. Now, IMPACT's top 15 premium brands include a truly authentic Russian vodka.

"This ranking demonstrates how popular our brand has become both in Russia and around the world," said Roustam Tariko, founder of Russian Standard. "Consumers love authentic Russian vodka and we are proud to bring them the very best. We want to thank all of our partners and employees who have helped to make this brand a success."

In its home country, Russian Standard Vodka is the category leader with over 60% market share in the premium segment. The brand's international presence continues to expand at a rapid pace, and is projected to grow over 50% in 2007. Already available in over 40 countries worldwide, Russian Standard is currently launching in Great Britain, France and Italy. In 2006, Russian Standard sold a total of 1.4 million cases worldwide.

Carlo Radicati, CEO of Russian Standard Vodka said, "We are pleased to appear among the top premium vodka brands worldwide. With our new state-of- the-art distillery fully operational, we are focused on aggressive international expansion to meet the rising demand for our vodkas."

About Russian Standard Vodka

Russian Standard Vodka is the global leader in authentic Russian premium vodka. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Original in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, uniquely conforming to the formula for vodka established in 1894 by famed Russian scientist Dimitri Mendeleev for Russia's Czars. Two years after launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, and Imperia Vodka, the company's luxury brand, in 2004.

Source: Russian Standard

Web site: http://www.russianstandard.com/