PetfoodIndustry.com: Delivering Content, Community and Collaboration

Petfood Industry magazine, a WATT publication, announced it has launched the industry's only global online community for professionals in the petfood processing industry. PetfoodIndustry.com connects global petfood manufacturers with the organizations that supply them. The new online community provides a unique forum where all members of the petfood community can find the latest industry headlines and global news, and hear from pet industry experts on a variety of relevant topics -- encompassing all petfood manufacturing influencers from field to food bowl.

"In a market undergoing aggressive change and opportunity for its participants, and experiencing business growth in ways never seen before, petfood professionals need a community to share ideas and plans, or conduct business with industry peers in a collaborative environment. Ultimately, they need a highly accessible tool to keep abreast of the issues affecting their businesses and their bottom line," said Debbie Phillips Donaldson, editor-in- chief. "We're focused on providing our industry professionals with a content-rich environment while giving them the ability to communicate and collaborate with one another -- all to specifically address their needs to innovate and excel in their business and take advantage of the dynamic industry growth. And it's now all available at their fingertips."

  Users of PetfoodIndustry.com can expect:

  --  Rich Collaboration - Petfood professionals can participate in
      important dialogue on relevant issues through discussion boards, or
      utilize the community tools available to seek specific information
      from buyers, suppliers, or job seekers. Visitors to the site can ask
      questions about specific issues or problems, post/apply for job
      opportunities, or post an RFP or RFQ on a specific piece of equipment
      or piece of business.

  --  Unparalleled Content - PetfoodIndustry.com combines the latest news
      with industry expert perspectives, providing relevant and timely
      information for petfood professionals worldwide -- professionals who
      are trying to accelerate growth in their businesses.

  --  A Desktop Community - PetfoodIndustry.com brings the petfood
      marketplace to the reader's desktop by linking petfood professionals
      -- from buyers and sellers to researchers, marketers, and distributors
      -- together in an online community where they can access extensive
      information, seek industry expertise, and develop fresh perspectives
      --  all with just a couple of clicks.

PetfoodIndustry.com offers a multi-pronged approach that effectively and efficiently delivers content, community, and collaborative opportunities to busy petfood professionals -- exactly the way they want it and when they want it.

  --  Easily customizable:  Through a unique registration feature, visitors
      to the site get exactly the information they want, the way they
      want it, every time they visit the site;

  --  Online discussion board:  Petfood professionals have the opportunity
      to share insights and perspectives on compelling, relevant topics
      through unfiltered dialogue with one another.  Additionally, community
      visitors at PetfoodIndustry.com have the ability to share their
      thoughts, comments, and perspectives with editors and reporters on
      industry issues and/or specific stories;

  --  Electronic newsletters: Today's busy petfood professionals can
      receive quick-hitting, expert perspectives on relevant issues that may
      affect their day-to-day business and bottom line growth prospects;
      and,

  --  Monthly Digital Issues:  With Petfood Industry magazine digital,
      readers around the world have an electronic version of the print
      publication emailed to them which gives instant access to content, and
      the ability to save, search and archive information as they see fit.

About Petfood Industry

Petfood Industry (http://www.petfoodindustry.com/) is the leading global information source for professionals responsible for developing, processing, marketing, packaging and distributing petfood products. It is published by WATT Publishing Co., which has been delivering business information to decision makers in the U.S. and global petfood, animal feed, food-producing animal and woodworking industries for 90 years, since 1917.

Source: Petfood Industry

Web site: http://www.petfoodindustry.com/