Worldwide Movie Ticketing Provider Partners with Apptera to Offer Voice-Activated Telephone Ticketing Service and Unique Advertising Platform

MovieTickets.com (www.movietickets.com), the world's most powerful Internet movie ticketing service, has extended its online services to the phone by offering domestic movie-goers the option to hear movie showtimes and easily purchase advance tickets by calling toll free at 1-877-789-MOVIE. MovieTickets.com selected Apptera to automate the new phone-based movie ticket service as well as provide a unique advertising platform.

Powered by Apptera's MobileAd Technology, the service also enables businesses -- including local merchants -- to customize advertisements that target this highly coveted movie-going audience during the call flow.

"Providing moviegoers a phone service is a natural addition for us. It's in the best interest of our customers to be offered multiple options when planning their movie-going experience," said Joel Cohen, Executive Vice President and General Manager, MovieTickets.com. "Apptera's cutting-edge automated voice solution blends well with our successful online and mobile efforts."

The new MovieTickets.com phone service invites callers to experience the ease and attractiveness of a completely automated voice solution. And by combining the ability to automate the process of selling tickets, with the ability to direct market to moviegoers, MovieTickets.com has also developed a new revenue stream.

With Apptera's "In-Call" advertising, local merchants now have the option to create and distribute an audio ad promoting their business directly over the phone to consumers. Apptera's state-of-the-art voice search solution also invites consumers all over the country to program (877) 789-MOVIE into a speed-dial button on their cell phone to access movie information anytime or anywhere.

"MovieTickets.com is offering a terrific service to consumers that want movie information on-the-go," said Marketta Silvera, CEO of Apptera. "Customers will benefit from the easy to use and efficient new service and welcome a relevant promotion from a merchant near their theater. Advertisers have the opportunity to reach out to movie-goers at the very moment when they are ready to take advantage of a targeted promotion."

To provide an enhanced entertainment experience, MovieTickets.com will only play relevant ads, specific to the caller and location of the theater. Advertisers or their representatives who are interested in reaching these moviegoers can visit www.apptera.com/xchange/mtc to compose their ad.

About Apptera

Apptera provides technology for mobile advertising, search & commerce.

About MovieTickets.com

MovieTickets.com, the most powerful Internet movie ticketing service, provides consumers with the ease of a virtual box office from the convenience of their home or office.

Web site:
http://www.movietickets.com/
http://www.apptera.com/
http://www.apptera.com/xchange/mtc