The Absolut Spirits Company, Inc. to Donate 100 Percent of its ABSOLUT NEW ORLEANS Profits to Help Rebuild the Gulf Coast

ABSOLUT(R) VODKA announced the launch of a bold new product, ABSOLUT(R) NEW ORLEANS, a limited-edition flavored vodka inspired by the "Big Easy." Launched at Tales of the Cocktail, an annual New Orleans culinary and cocktail festival attended by notable industry leaders, the production of ABSOLUT NEW ORLEANS will be accompanied by a minimum charitable donation of $2 million to organizations benefiting New Orleans and cities along the Gulf Coast.

ABSOLUT NEW ORLEANS takes the vodka category in a daring new direction through a unique charity component, delicious new flavor combination and distinctive personality. The new innovative vodka flavor offers a juicy taste of mango with a kick of black pepper and is made from all natural ingredients with no added sugar or sweetener. The product will be available nationwide on August 1 at bars, nightclubs, restaurants, hotels and retail locations, including Ruth's Chris Steak House, SUPERVALU's Albertsons stores in southern California and Las Vegas and Jewel-Osco stores in Chicago, and select Hilton and Doubletree properties.

"ABSOLUT NEW ORLEANS is expanding the reach of traditional spirits and redefining the way we think about our products. We're confident our consumers will be energized by this unique flavor experience and the opportunity to make an impact with each sip," said Tim Murphy, Vice President of Marketing, The Absolut Spirits Company, Inc. "ABSOLUT NEW ORLEANS is the first in a series of limited edition flavors that will evoke new 'tastes' while celebrating and supporting diverse cities."

About The Absolut Spirits Company, Inc.

The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT(R) VODKA, ABSOLUT CUT(TM), Level (TM) Vodka, FRIS(R) Vodka , Plymouth(TM) Gin and Cruzan(R) Rum. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level Vodka, Plymouth Gin and Cruzan Rum in the US and distributes the brands through FutureBrands LLC, a joint venture with Beam Global Spirits and Wine.

Source: The Absolut Spirits Company, Inc.

Web site: http://www.absolut.com/neworleans