New Online Community Taps the Wisdom of its Members to Build World's Smartest Virtual Water Cooler for Dieters

DietTelevision.com (www.DietTelevision.com) announced the launch of a new social network and weight loss website that harnesses the wisdom of the crowd and pioneers a new way for people to collaborate in the effort lose weight and live healthier. The DietTelevision.com community is designed for anyone on any diet or exercise plan. The network aggregates the knowledge and insights of its members and works together help individuals reach personal health and weight loss goals. DietTelvision.com marries resources that are essential for successful weight loss --live support, innovative tracking tools and insights from respected health experts-- with a community that shares a powerful common goal: to improve their personal health.

A Glimpse at the Future of Social Networking

Social network and community sites have flourished on the Internet in recent years, changing the way Americans interact with each other and utilize traditional media. DietTelevision.com is an example of the next generation of social networks because it enables people with a shared goal to be more likely to succeed individually.

"DietTelevision.com turns the traditional MySpace and Facebook model of communities about self-promotion on its head, and instead encourages dieters to create profiles that share successes, tips and encouragement in order to help other members lose weight," said Ken Seiff, CEO of DietTelevision.com. "We want DietTelevison.com to become the world's largest and most productive virtual water cooler for people who want to lose weight.

A Weighty Solution

This weighty solution comes at a time when this nation faces a problem of enormous proportions. Two thirds of Americans are overweight or obese, and they are getting fatter every year. Americans eat enough Kraft Cool Whip annually to fill the Grand Canyon(1), and just how do they stomach that? They wash it down with over 50 gallons of soda per person(2).

"The extraordinary amount of junk food that Americans are consuming is more than matched by the "diet" options available," said Dr. Steven Lamm, DietTelevision.com weight loss and health expert. "At best, the multitude of options plus the high prevalence of weight loss failure affirms that no one solution exists that works for everyone. At worst, it raises concerns that the majority of advertised diet solutions often are nothing more than thinly veiled attempts to pick consumer's pockets. Diet Television's innovative approach tackles that problem by providing impartial, easy-to-use tools that are powered by its members for their own direct benefit with nothing to gain but pounds lost."

Teaming Technology Up With Member Insights

DietTelevision.com debuts cutting-edge technology and tools that rely on the wisdom of its community, including the new mobile food tracker that uses voice recognition and lets dieters-on-the-go phone in or text in what they eat for automatic recording in their online food journal. As community members use this technology, the tool will get smarter and more effective. DietTelevision.com recognizes that everyone's body works differently and that there is no single diet plan that will work for everyone. By collecting and aggregating the knowledge of its community, DietTelevision.com has built DietFinder(SM), the first automated tool that identifies the diet programs which best match each member's individual goals and preferences. Already, tens of thousands of members of the community have used this tool in pre-launch testing, insuring that it provides the wisdom of the crowd.

About DietTelevision.com

DietTelevision.com, a part of Diet Channel Network, Inc, offers a new and better "weigh" to lose weight. DietTelevision.com is built on the powerful idea that harnessing the wisdom of the crowd will help individual members more successfully lose weight and get healthier. The online Community is free and impartial, and is the first company to help dieters achieve weight loss goals on any popular diet and exercise program. By aggregating the knowledge and insights of its members, DietTelevision.com can better help individual members reach their goals. This free, new and improved approach is integrated with key insights from experts, live support and technologically innovative tracking tools. Ken Seiff, Internet veteran and former CEO and founder of the successful online retailer, Bluefly, founded DietTelevision.com in 2006.

(1) University of Illinois at Champaign-Urbana, Kraft Unit Operations

(2) US Weight Loss and Diet Control Market, 8th Edition

Source: DietTelevision.com

Web site: http://www.diettelevision.com/