Creates Industry's Leading Web Presence Management and Merchandising Platform

TravelCLICK Inc., the leader in hotel emarketing solutions, announced the acquisition of Blue Square Studios, an award-winning provider of Internet business solutions -- including web design, production and search engine optimization (SEO) -- for the hospitality industry. The acquisition creates an unrivaled platform for hoteliers, combining the superior property merchandising and distribution technology of TravelCLICK's iHotelier central reservation system (CRS) with the industry-leading web presence management technology of Blue Square Studios. This groundbreaking combination will provide hoteliers with capabilities not available to date in the hospitality industry.

Phoenix-based Blue Square Studios pioneered dynamic website management with a unique web presence management system known as the Hospitality Toolkit(R) and combined it with award-winning design and SEO to create superior hotel websites. Together with TravelCLICK's iHotelier CRS and full portfolio of Internet marketing solutions, including pay-per-click advertising and real-time ROI reporting, the acquisition delivers a revolutionary Internet marketing platform to the hotel industry from a single provider.

"This acquisition represents a paradigm shift for the industry," said Robert Post, President and Chief Executive Officer at TravelCLICK. "Online hotel merchandising is not just about design anymore. It's about smart technology that can tightly integrate the hotel website and the reservation application to optimize the consumer experience and generate maximum revenue performance for the hotel. We have worked with Blue Square Studios for more than a year and have created a repeatable and scaleable Internet marketing platform -- one that enables hotels to take control of their own websites to cost effectively and dynamically manage their website content. Our integration of the Hospitality Toolkit with the iHotelier CRS provides a powerful merchandising solution that has already delivered superior results for such leading properties as ARAMARK Harrison Lodging, Classic Resorts, and The Palms South Beach."

Source: TravelCLICK Inc.

For more information: http://www.travelclick.net/