LISTERINE WHITENING(R) Introduces Expert Panel to Offer Easy Ideas for Summer Smiles and Styles

During the summer when the living is easy, nearly three quarters (73 percent) of Americans feel it's important that their daily routines are also easy so that they can enjoy the pleasures of the season(1). To help people spruce up looks, bodies and homes for pool parties, barbeques and family gatherings without sacrificing style or fun in the sun, LISTERINE WHITENING(R) Pre-Brush Rinse is launching the "Easy Spruce-Ups for Summer" campaign. Beauty and grooming guru, Natalie Miller; health and fitness consultant, Jeanette Jenkins and home makeover specialist, Tyler Harcott, join LISTERINE WHITENING(R) Pre-Brush Rinse to offer clever tips for easier routines that deliver high style results.

"Everyone wants to look great during the summer, but we don't want to spend a lot of time getting ready because we want to get out and enjoy," says Miller, who is highly requested by celebrities in the U.S. and internationally. "Achieving a bright, confident smile to flash at summer socials is a great, simple way to upgrade one's summer look. I recommend rinsing with LISTERINE WHITENING(R) Pre-Brush Rinse for just 60 seconds before brushing twice a day is an easy way to reveal a noticeably whiter smile in 12 weeks and freshen your breath, too."

"Summer is also a great time to rejuvenate the body by matching simple fitness routines with healthy yet delicious foods. The combination can help your body burn fat and build extra energy so that you can enjoy an active summer season," notes Jenkins, one of Hollywood's most sought after fitness consultants. Jenkins includes visiting local Farmer's Markets for fresh and wholesome summer snacks among her easy, healthy solutions.

Even backyard barbeques and summer celebrations can have lots of style without causing hosts any extra stress. Home makeover expert Harcott says, "Summer design should be effortless. It's about finding simple ways to personalize your surroundings not only for guests and parties, but even more importantly, for yourself so that you can enjoy the best season of the year." Harcott suggests simple ways to add color - whether with fresh flowers or plastic tableware.

While LISTERINE WHITENING(R) Pre-Brush Rinse can help make teeth whitening a breeze, LISTERINE WHITENING(R) Pre-Brush Rinse's Easy Spruce Ups for Summer campaign offers easy and clever tips for maintaining and improving grooming, health and home routines this summer. Follow these easy tips to spruce up smiles and styles this summer without missing out on any "fun in the sun":

  Your Look: Tips from Natalie Miller
  -- Tinted Moisturizer is a girl's best friend. It's a moisturizer,
     foundation and SPF all in one product.
  -- Never underestimate the value of lip gloss. A bold color, like orange,
     can add energy to your expression without adding the intensity that a
     lipstick or cream might bring.
  -- Now available in an eight oz. travel size, LISTERINE WHITENING(R) Pre-
     Brush Rinse is even easier to throw into a beach bag for a long
     weekend.  Its dynamic foaming action penetrates stains and safely
     whitens teeth.  It easily reaches between teeth and other areas that
     are hard to reach to whiten.  LISTERINE WHITENING(R) Pre-Brush Rinse
     has a clean mint taste and kills the germs that cause bad breath.

  Your Body: Hints from Jeanette Jenkins
  -- To help your body burn fat, enjoy light and fresh summer salads toped
     with cranberries or blueberries that are bursting with phytonutrients
     and antioxidants.
  -- Start your day with a 20 minute circuit training workout in the park to
     sculpt your body and burn a few hundred calories. Repeat this circuit 3
     times:  push-ups, stationary lunges, and sit-ups for 15-25 reps each.
  -- Check out local Farmer's Markets at home or on vacation for summer
     snacks that are fresh, healthy and absolutely delicious. Markets can be
     a great way to explore the area and enjoy amazing treats without being
     tempted by junk food.

  Your Home: Ideas from Tyler Harcott
  -- Tis the season of abundance. Flowers are not a luxury but a simple
     necessity. Pick up an arrangement each time you shop for food.
  -- Use colorful, reusable plastic plates instead of plain white paper
     plates to add bold accents to your table while being environmentally
     conscious by not creating extra waste.
  -- An easy way to add some flair, function and a design accent to any
     summer brunch, tea or party is to freeze fruit into your ice cubes.
     Just drop blueberries into the compartments in your ice tray and watch
     everyone smile around the table a few hours later. It's a simple way to
     ensure that juices and cocktails won't get watery sitting in the sun.

About LISTERINE WHITENING(R) Pre-Brush Rinse

LISTERINE WHITENING(R) Pre-Brush Rinse is the number one whitening rinse on the market and is found in more homes than any other dedicated whitening product. Consumers who rinse with LISTERINE WHITENING(R) Pre-Brush Rinse for 60 seconds before brushing twice a day will see noticeable results within 12 weeks. LISTERINE WHITENING(R) Pre-Brush Rinse easily reaches between teeth and other areas that are hard to reach to whiten, safely help remove stains, kill bad breath germs and reveal a brighter, more confident smile. Available at all major retailers nationwide for a MSRP of $3.99 (8 oz), $5.69 (16 oz); $7.69 (32 oz), LISTERINE WHITENING(R) Pre-Brush Rinse is not a replacement for LISTERINE(R) Antiseptic Mouthwash.

About LISTERINE WHITENING(R)

For more than 100 years, the makers of LISTERINE(R) have combined science and consumer insight to successfully develop oral care category-leading products including LISTERINE(R) Antiseptic Mouthwash and LISTERINE POCKETPAKS(R) Breath Strips. LISTERINE WHITENING(R) Pre-Brush Rinse now offers an easy way to achieve a whiter, brighter smile. LISTERINE WHITENING(R) has maintained its position as the innovative leader in the dedicated whitening category since the launch of LISTERINE WHITENING(R) Pre-Brush Rinse in 2005.

About Natalie Miller

Natalie Miller was a successful makeup artist by the age of 19. Natalie's childhood fascination with makeup and tuned-in fashion sense grew into an accomplished career in cosmetics. Natalie's infectious enthusiasm for beauty inspires her celebrity clients to "let the sunshine in" -- by taking care of their skin to achieve a natural glow. Natalie proved she can be just as effective in front of the camera as behind. She has been quoted and interviewed by everyone from Marie Claire to In Style and E! Style to MTV.

About Jeanette Jenkins

Jeanette Jenkins is a celebrity trainer with an elite clientele and author of The Hollywood Trainer Weight-Loss Plan. She is credited with guiding Queen Latifah through her recent transformation and is one of Nike's Elite Athletes. Jenkins also serves as an expert advisor to Fitness Magazine and host of Lifetime Televisions My Workout: Powered by podfitness.com. Her expert advice has been delivered on television programs including The Today Show, Entertainment Tonight, E! Entertainment Television, Extra, Access Hollywood and Good Day Live.

About Tyler Harcott

Tyler Harcott can currently be seen on Style Network's design makeover show, Guess Who's Coming to Decorate as well as Catalog This on the Fine Living Network. Harcott also hosted TLC's Junkyard Wars And FOX's The Complex. Harcott has appeared as a special guest on programs including E!, Fox News, CNN, and VH1.

  (1) StrategyOne, an applied-research consulting firm, conducted a
      nationally representative online survey among 1,000 Americans 18 years
      of age and regarding how they spruce up their lives for the summer.
      The survey, which has a margin of error of plus or minus 3.1 percent
      at the 95 percent confidence level, was conducted using the field
      services of Synovate.

Source: LISTERINE WHITENING