-- BYB Brands creates 'sensation' beverage category

-- Scalded Dog - 'burn, baby, burn' (beverage inferno)

-- Frigid Dog - 'baby, it's cold inside'

-- Strait Dog - no fraidy-cat energy drink

America's hottest new beverage company is set to release the hounds, as BYB Brands unleashes a new line of sensation energy drinks -- Frigid Dog, a throat-cooling thirst quencher; Scalded Dog, a sizzling sensation beverage; and Strait Dog, a mainstream energy drink with teeth.

All three Dogs will start howling in convenience store coolers today.

"Consumers are going to lap up these new sensation beverages," said BYB Brands spokesman Lauren Steele. "These puppies are going to create a whole new beverage category. And believe me, these dogs will bite -- and that's no (red) bull."

Each of the Dogs will feature ingredients found in traditional energy drinks -- taurine, guarana, ginseng, L-Carnitine, niacin, B-Vitamins and caffeine -- but Scalded Dog and Frigid Dog have special sensation elements which create a warming or cooling sensation when consumed. Strait Dog is a great tasting mainstream energy drink with a bite.

Scalded Dog's guava mango flavor is complemented by a heat rush sensation, giving the new drink its tagline 'Feel the Heat.' Frigid Dog's wild berry flavor is enhanced by a cooling sensation creating its tagline 'Feel the Chill.' Strait dog has a more traditional energy drink taste profile and serves as the base brand to the Dogs portfolio. All three Dogs revitalize and rejuvenate, giving consumers the energy to perform at their peak while leaving the competition cowering with their tails between their legs!

The Dogs will be available in 16 ounce cans in convenience stores in 10 states throughout the Southeast.

BYB Brands is an innovative beverage company whose other products currently include Cinnabon Premium Coffee Lattes, Respect Mind & Body enhanced beverages and Tum-E Yummies fruit-flavored drinks.

Source: BYB Brands

Web site: http://www.bybbrands.com/