China Accounts for More International Visitors than Any Other Single Country

comScore, a leader in measuring the digital world, released the results of study of global visitation to NBA.com, revealing that 12.4 million people age 15 or older from around the world visited the Web site in April 2007. The study also revealed that International visitors represented the majority of the traffic, with more than half (54 percent) coming from outside of North America. The Asia Pacific region accounted for 36.6 percent of visitors, followed by 11.7 percent from Europe, 3.5 percent from Latin America and 2.1 percent from Middle East-Africa.

  NBA.com: Worldwide Visitation by Region (Age 15+)
  April 2007
  Source: comScore World Metrix

                       Unique Visitors          Percent of
  Region                    (000)            Online Audience
  Worldwide                     12,422                100.0%
  North America                  5,711                 46.0%
  Asia Pacific                   4,552                 36.6%
  Europe                         1,461                 11.7%
  Latin America                    434                  3.5%
  Middle East- Africa              264                  2.1%

China Accounts for Most International Visitors

The U.S. accounted for 4.8 million visitors age 15 and older to NBA.com in April, or 38.5 percent of the site's worldwide audience. International traffic was led by China with 2.8 million visitors (22.8 percent) and Canada with 928,000 million visitors (7.5 percent). European visitation to NBA.com was highest in Germany with 204,000 visitors (1.6 percent of global traffic) and France with 182,000 visitors (1.5 percent).

  NBA.com: Worldwide Visitation by Country* (Age 15+)
  April 2007
  Source: comScore World Metrix

                       Unique Visitors          Percent of
  Country                   (000)             Online Audience
  Worldwide                     12,422                 100.0%
  U.S.                           4,783                  38.5%
  China                          2,828                  22.8%
  Canada                           928                   7.5%
  Taiwan                           238                   1.9%
  Germany                          204                   1.6%
  Japan                            202                   1.6%
  France                           182                   1.5%
  U.K.                             180                   1.4%
  Spain                            169                   1.4%
  Italy                            105                   0.8%

  * Country-level reporting based on individually reportable countries
    within comScore World Metrix

"The NBA has truly established itself as a global brand," said Bob Ivins, Managing Director of comScore Europe. "The combination of strong global marketing efforts and the influx of several highly marketable international stars -- such as Dirk Nowitski and Yao Ming -- has succeeded in building awareness of the NBA brand across the world. It's also clear that the Internet plays a key role in providing fans with instant access to appealing and relevant basketball content from the NBA wherever they may live."

Web site: http://www.comscore.com/