Results Showcase Opportunity for Automakers to be Market Heroes

TNS, one of the world's largest market information companies, released highlights from a new survey focused on consumer attitudes towards rising gas prices in the United States, the parties responsible and those positioned to combat the surge. The report comes at a time when gas prices are at an historic high, causing many consumers to take a closer look at this issue. Among the key survey findings are the following:

  -- Consumers overwhelmingly blame oil companies for the higher gas prices,
     with over 90 percent reporting oil companies were "somewhat
     responsible" or  "completely responsible"
  -- Not far behind are governments -- the U.S. government and foreign
     governments each selected by more than 80 percent of consumers as
     "responsible"
  -- Automakers, despite negative press on their propensity to offer SUVs,
     are perceived to be least responsible for higher gas prices (less than
     a third of respondents), though consumers expect them to help offset
     the impact of higher fuel costs
  -- Consumers themselves bear some of the responsibility -- two-thirds of
     respondents said consumers were "somewhat responsible" or "completely
     responsible" for helping to drive prices down

The study reveals that oil companies will continue to face increasing consumer backlash as prices continue to escalate. This has potentially broader ramifications as oil companies have broadened product portfolios beyond traditional gas stations. Additionally, the finding that the U.S. government is also responsible for prices being high has significant ramifications for upcoming elections, particularly with gas prices at historic highs.

"The results show that consumers see themselves as responsible for combating oil prices, but are looking for a team solution from automakers, oil companies and the government to drive prices to reasonable levels," commented Lincoln Merrihew, Senior Vice President of TNS Automotive in North America. "The good news for automakers is that consumers do not blame them for gas price increases. However, they are looking to automakers to solve the problem. Meeting those expectations can make them heroes; missing that mark can be a substantial risk."

  Ratio of Combating to Causing Gas Price Increases

                            For Increases        For Combating        Ratio

  Automakers                    33.1%                  63.5%            1.92
  Oil Companies                 91.0%                  85.9%            0.94
  Consumers                     44.8%                  72.8%            1.63
  US Gov.                       79.8%                  86.4%            1.08
  Foreign Gov.                  84.8%                  71.0%            0.84

About TNS Automotive

TNS Automotive is the world's largest automotive research practice, with offices worldwide and clients ranging from automakers to suppliers to petroleum companies to government agencies. The study is based on a representative national sample of 2,500 consumers in the TNS panel. The internet-based survey was completed the week of May 7th. Additional details on actual questions and respondent characteristics are available.

About TNS
TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world's foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and Internet, TV and radio audience measurement services.

TNS is the sixth sense of business.

Source: TNS

Web site: http://www.tns-global.com/