Lindt & Sprungli introduces Creation 70%, the First-Ever, Dark Chocolate, Mousse-Filled Bar Line

Lindt & Sprungli, creator of exceptionally-crafted Swiss chocolates, introduces the first mousse- filled dark chocolate bar collection, Creation 70%, to its extensive portfolio of premium chocolate products. Creation 70%, which uses 70% cacao content dark chocolate, will be available in Lindt retail stores nationwide, as well as online at lindtusa.com. The Collection will feature:

  * Creation 70% Chocolate Mousse: Characterized by a strong presence of
    cacao with slight creaminess, Creations 70% Mousse offers a unique
    contrast between the smooth filling and crisp, dark chocolate exterior.
    The mousse acts as an extension of the chocolate, offering a smooth,
    bittersweet experience.
  * Creation 70% Cherry Chili: Noted for the balance of tangy cherry and the
    heat of chili, Creation 70% Cherry Chili is a twist on the traditional
    chocolate and cherry pairing. The taste is an exotic yet subtle
    experience, not hot or overpowering.
  * Creation 70% Orange: Punctuated by the tartness of orange, Creation 70%
    Orange, pairs the traditional marriage of dark chocolate mousse and
    orange beautifully. The bar is well-balanced with a smooth, subtle
    finish.

Unlike the traditional chocolate bar, rich and fluffy mousse is added to the inside of the Creation 70% dark chocolate bar for a distinctive tasting experience. To fully appreciate and enjoy Creation 70%, Lindt Master Chocolatiers recommend that consumers allow each square of chocolate to melt smoothly on the tongue for a delightful taste experience.

"Creation 70% offers consumers an unrivaled dark chocolate experience," said Thomas Linemayr, president and chief executive officer of Lindt USA. "The launch of Creation 70% is a reflection of Lindt's commitment to chocolate innovation and reinforces our leadership position in the premium chocolate category. We are thrilled to be the first premium chocolatier to offer dark chocolate, mousse-filled bars to consumers."

The Creation 70% line will be available at all Lindt retail locations and online at lindtusa.com, beginning May 15 with a suggested retail price of $3.79. A nationwide wholesale launch of Creation 70% is scheduled for 2008.

About Lindt

Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 100 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindtusa.com

Source: Lindt