Bob Kelleher, Chief Executive Officer for babystyle(R) the nation's premier retailer of maternity, baby, and children's apparel, gear and toys, announced the appointment of Emilia Fabricant, founder and CEO of Cadeau Maternity, as President and Chief Merchandising Officer, as well as the acquisition of Cadeau Maternity. Fabricant will report to Kelleher. These moves, combined with the completion of an $11.0 million financing, led by Global Retail Partners and Oak Investment Partners, position babystyle for growth through its planned store expansion.

babystyle(R) launched as an ecommerce business in 1999. babystyle now boasts a successful ecommerce business and operates 20 stores in 8 states, located in many of the nation's premier shopping centers, including the Mall at Short Hills in New Jersey, Fashion Island in Newport Beach, NorthPark Center in Dallas and Bellevue Square in Seattle. See www.babystyle.com.

"We are fortunate to have an executive with Emilia's depth of experience in leading product driven organizations," says Kelleher. "She will join a seasoned management team comprised of executives with years of specialty store experience. The Cadeau Maternity line is a perfect complement to the babystyle assortment and will provide our customers with solutions to a broader set of end-use needs." The Cadeau line will be available at all babystyle(R) stores and on babystyle.com beginning in June 2007.

Emilia Fabricant founded Cadeau Maternity in 2002 to offer an elegant, fashion-forward maternity collection for the mother-to-be who refuses to part with her sense of style during the nine months of pregnancy. Prior to Cadeau Maternity, Fabricant served as Vice President, Divisional Merchandise Manager for Barneys New York Co-Op for 10 years where she pioneered and launched "Procreation", Barneys' private-label maternity line. Fabricant's design philosophy and entrepreneurial instinct create a unique and strategic fusion for babystyle(R).

"Having watched babystyle(R) with interest for some time now, I am excited about the opportunity to take part in the expansion and development of babystyle. It was a clear choice -- and the perfect alliance for a Cadeau partnership and career opportunity. My philosophy for maternity wear, children's apparel and family lifestyle products is craftsmanship and quality. My vision is to bring a sophisticated and fashion savvy edge to babystyle at an accessible price," says Fabricant.

babystyle(R) is a solution-oriented retailer, offering an edited assortment of high-quality maternity, baby and children's apparel and gear, as well as a selection of unique, educational toys. Cadeau Maternity is a highly recognized maternity fashion brand sold at Cadeau boutiques, Neiman-Marcus, Nordstrom, Saks Fifth Avenue and high-end boutiques throughout the United States, Japan and Europe, and www.cadeaumaternity.com.

Source: babystyle(R)

Web site:
http://www.babystyle.com/
http://www.cadeaumaternity.com/