Signal Theory Creates New Shopzilla TV Spot That Includes KC and the Sunshine Band Tune

Advertising, branding, and design agency Signal Theory announced the launch of the "Shop Shopzilla" television campaign for Shopzilla.

Signal Theory's television spot (http://signaltheory.com/PR/) features parody lyrics to the KC and the Sunshine band 1976 hit song "Shake Your Booty." "We wanted to show the sheer joy of the shopping experience on Shopzilla," says Steve Hodowsky, Signal Theory's creative director. "KC's 'Shake Your Booty' has resonance for this target and its melody sticks to your brain."

"Shopzilla enables people to discover a new, easy and powerful shopping experience," says Susan Brandt, Shopzilla's Vice President of Marketing. "This commercial shows what a joy it is to shop online at Shopzilla and at the same time enhances our brand."

Domenic Mastroppolitto directed the spot, Beach House Films was the production company, Union Editorial edited the spots and Lem Jay Ignacio arranged the music.

About Signal Theory

Signal Theory is a full service advertising and branding company based in Santa Monica, California. The agency partners with its clients to develop groundbreaking creative and innovative design solutions for clients throughout the U.S. and Europe. The Signal Theory team has 25 years' experience in both the New York City and Los Angeles advertising communities. The firm is home to a number of truly creative individuals who like nothing more than to challenge conventional wisdom and bring fresh perspectives to a brand's image and message. Recent Signal Theory work includes television, print, outdoor, direct mail, and web creative for Pokemon USA, Shopzilla.com, and TV Guide magazine. For more information please visit Signal Theory on the web at www.signaltheory.com.

About Shopzilla, Inc.:

Shopzilla, is the most comprehensive shopping search site on the Web. With an index of more than 33 million products from more than 91,000 stores, Shopzilla uses ShopRank, a proprietary patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web's largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and delivers them directly to the checkout page of thousands of online merchants. Shopzilla, also operates the BizRate consumer feedback network which collects approximately 1 million fresh shopping reviews per month. Shopzilla powers shopping search for many of the Web's largest consumer sites including Lycos, Time Warner's RoadRunner, and many others. Founded in 1996, the Los Angeles-based company also operates sites in the United Kingdom, France, and Germany. Shopzilla is owned by The E.W. Scripps Company (NYSE:SSP) , a diverse media concern with interests in national television networks, newspaper publishing, broadcast television stations, TV retailing and licensing and syndication. For more information, visit Shopzilla.

Source: Signal Theory

Web site:
http://www.signaltheory.com/
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