Green is the New Black and Minis are all the Rage!

Introducing New The Skinny Cow Low Fat Ice Cream Treats

According to Skinny herself, "Freezers are like closets, they should be filled with great options." For ice cream lovers, this means it's time to make plenty of room in the freezer for new, delicious The Skinny Cow(R) low fat frozen snack options!

Size Does Matter

Whoever said good things come in small packages must have been talking about new The Skinny Cow Low Fat Mini Fudge Pops. These rich, creamy 50 calorie fudge pops are the perfect size to satisfy chocolate cravings in an instant. Now, Skinny fans can "mini indulge" without any guilt. Your waistline will hardly notice the 50 calorie impact, but your taste buds will be doing cartwheels!

Lean and Green

Following last year's luscious launch of Vanilla Caramel and Chocolate Fudge Low Fat Ice Cream Cones, Skinny is tickled pink green to unveil the newest addition to the cone family. Drum-roll please ... Introducing Mint Fudge Low Fat Ice Cream Cones! With only 150 calories and 3 grams of fat, the refreshingly cool low fat mint ice cream topped with decadent fudge on a crisp chocolate-coated waffle cone is the perfect summertime-is-anytime treat. Now you have no reason not to eat your greens!

Improving on Greatness

Just when you thought a good thing couldn't get better, The Skinny Cow brand is also rolling out an improved Low Fat Fudge Bar with maximum fudge taste. The delicious snacks still weigh in at 100 calories and 1 gram of fat, but are sure to break the scale on fudgy decadence.

"We are thrilled to offer these new additions to The Skinny Cow line-up of snacks," said Doug Cornille, The Skinny Cow brand manager. "We understand the importance many women place on living healthy lives -- as well as the need for little indulgences to sweeten their days."

The new treats join an extensive portfolio of The Skinny Cow frozen snacks, including 8 flavors of ice cream sandwiches and 3 ice cream bars catering to consumers' low fat or no sugar added needs. Unlike other "better for you" ice cream alternatives, The Skinny Cow frozen snacks do not skimp on flavor options and have become known for turning low fat ice cream skeptics into avid enthusiasts with such delicacies as the Vanilla & Strawberry Sorbet Swirl Bar and the Chocolate Peanut Butter Ice Cream Sandwich.

Besides delicious ice cream snacks, on her website, http://www.skinnycow.com/, fans of Skinny can register for her newsletter, which offers readers the chance to Get the Skinny(TM) on life, liberty and the pursuit of happiness, as it relates to ice cream, of course. Also, website visitors can download fun freebies, such as iron-ons for T-shirts featuring some of Skinny's favorite quips including: "Don't put rich and skinny on a pedestal. Put them in your freezer." and "All's well that ends with dessert."

These new The Skinny Cow low fat frozen snack options each retail for $4.99 and will be available in March 2007. For additional product or nutritional information, visit http://www.skinnycow.com/.

Source: The Skinny Cow