Modern Mom, publishers of ModernMom.com -- the leading online resource for today's busy moms -- and creators of Modern Mom Groups across the country, has launched Insights & Actions, a unique new research division that will delve deeper than ever into the key drivers of the mom market by leveraging a select segment of today's most influential moms. While many research programs gather data from a random sample base, Insights & Actions taps into Modern Mom's targeted community of active, involved mothers to provide clients with not only highly representative survey data and "insights" which can be tracked longitudinally over time, but also recommendations on how to put this data into "action" to positively impact their bottom line.

The Mom 2.0 Report, the first offering from Insights & Actions, is the definitive study on today's mom. This annual study, available summer 2007, takes an in-depth look at mom from both a quantitative and qualitative level and reveals a number of notable trends on everything from shopping and social interactions to parenting and environmental awareness.

In addition to the Mom 2.0 Report, Insights & Actions' offerings include a full suite of innovative interactive market research services, such as "In- Home Experiences," where Modern Mom community members receive product influencer packages to share with fellow moms during get-togethers such as play groups, book club meetings and wine-tastings. Participants will then submit their opinion on the products, providing clients with deep exposure to their target demographic in a positive and engaging atmosphere, as well as valuable "from the field" feedback.

"Today's moms are leading a new wave of motherhood backed by strong purchasing power and taste influence," said Lolita Carrico, founder of Modern Mom. "Through our close relationship with them, Modern Mom is uniquely positioned to provide the most comprehensive and accurate information on this market, a highly coveted demographic for many of today's leading brands."

Other notable services offered by this new division are Pulse Reports, monthly reports and trend boxes delivered to subscribing marketers each month, featuring updates on trends, lifestyle habits and shopping; and Mom Councils, which enable clients to hire the services of a dedicated mom advisory board for everything from evaluating marketing campaigns and media choices to product development.

About Modern Mom

Founded in 2002, Modern Mom helps busy moms balance their lives -- both as moms and women. The company's flagship effort is ModernMom.com, a leading online publication and destination site featuring advice, tips, inspiration and news. The company also offers Modern Mom Groups across the country for women to meet, mingle and get support from their peers. Offering tips, advice, inspiration and camaraderie for moms trying to balance it all without losing it all, Modern Mom is a resource, community and sanctuary that begins in the browser, but extends far beyond it.

About Noesis

Modern Mom's Insights and Actions products were developed with the help of Noesis, a cutting edge marketing and research team. This talented group has had years of experience in understanding and reaching consumers, ranging from Reebok and Warner Brothers, to Time Inc. and MTV.

Source: Modern Mom

Web site: http://www.modernmom.com/