European Internet Audience Soars to More than 240 Million Visitors in June

Regional Online Penetration Highest in the Netherlands and Nordic Countries

comScore, Inc. (NASDAQ:SCOR) , a leader in measuring the digital world, released the results of a study of the online behavior of European Internet audiences based on data from the comScore World Metrix audience measurement service, showing Russia as the fastest-growing Internet population on the continent.

Fastest Growing Internet Audiences in Europe

The total number of European Internet users grew 8 percent during the past year to 241.8 million visitors in June 2008. Russia ranked as the fastest-growing Internet audience in Europe, up 27 percent to 17.5 million visitors, followed by France (up 21 percent to 31.5 million visitors), Spain (up 15 percent to 16.2 million visitors), and Ireland (up 15 percent to 1.6 million visitors).

  Growth of European Internet Audiences
  Ranked by Year on Year Growth Rate*
  Total Unique Visitors (000)** Age 15+
   Home & Work locations
  June 2008 vs. June 2007
  Source: comScore World Metrix
      Country           Jun-2007     Jun-2008     % Change
  Europe                 223,922      241,847           8%
  Russian Federation      13,791       17,490          27%
  France                  26,106       31,463          21%
  Spain                   14,074       16,245          15%
  Ireland                  1,400        1,606          15%
  Switzerland              3,743        4,183          12%
  Denmark                  3,109        3,437          11%
  United Kingdom          31,669       34,860          10%
  Belgium                  4,807        5,237           9%
  Italy                   17,905       19,455           9%
  Sweden                   5,351        5,766           8%
  Austria                  3,767        4,056           8%
  Norway                   2,654        2,835           7%
  Germany                 32,857       34,986           6%
  Finland                  2,848        3,015           6%
  Netherlands             11,287       11,227          -1%
  Portugal                   N/A        3,618          N/A
  *Rankings based on the 16 individually reportable European countries in
  comScore World Metrix. European Internet audience figures are
  comprehensive and include visitation from countries that are not
  individually reportable.
  **Excludes traffic from public computers such as Internet cafes or access
  from mobile phones or PDAs.

Internet Penetration by Country

Internet adoption was highest in the Netherlands, where 82 percent of the country's total population age 15 and older went online in June. Adoption rates were also high in the Nordic countries, with Denmark (77 percent), Sweden (76 percent), Norway (76 percent) and Finland (69 percent) rounding out the top five.

U.K. Internet users spent the greatest amount of time online, averaging 28.5 hours per user per month, while German Internet users recorded the most page views, averaging 2,906 pages per visitor. Although Russia had the fastest-growing audience in Europe, it ranked near the bottom in terms of penetration and page views.

  European Internet Usage Overview
  Ranked by Penetration of Total Country Population Age 15+*
  Total Unique Visitors (000)** Age 15+
  Home & Work locations
  June 2008 vs. June 2007
  Source: comScore World Metrix
              Penetration of
               Total Country         Average
               population, Age     Hours per   Average Pages
  Country     15+ Online (%)***       Visitor   per Visitor
  Europe              39%                23.3        2,665
  Netherlands         82%                23.4        2,884
  Denmark             77%                16.8        2,406
  Sweden              76%                21.7        2,901
  Norway              76%                19.9        2,480
  Finland             69%                20.0        2,644
  Switzerland         66%                19.0        2,176
  United Kingdom      65%                28.5        2,836
  France              61%                23.3        2,544
  Belgium             60%                19.9        2,343
  Austria             58%                16.0        2,078
  Ireland             49%                14.6        1,536
  Germany             49%                23.2        2,906
  Spain               47%                25.1        2,218
  Portugal            41%                19.8        2,393
  Italy               39%                18.8        1,971
  Russian Federation  14%                16.0        2,091
  *Rankings based on the 16 individually reportable European countries in
  comScore World Metrix. European Internet audience figures are
  comprehensive and include visitation from countries that are not
  individually reportable.
  **Excludes traffic from public computers such as Internet cafes or access
  from mobile phones or PDAs.
  ***Geographic population breakdowns supplied by U.S. Census Bureau, 2007.

About comScore

comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world. For more information, visit http://www.comscore.com/boilerplate

Source: comScore

Web site: http://www.comscore.com/