New high in design and technology

Warmrails(R), the nation's leading producer of heated towel racks, has introduced a revolutionary new heated towel warmer that offers the consumer cutting-edge styling and technology.

The HAMPTON(R) features a revolutionary flat-panel design with large, heated panels instead of the traditional tubing in a ladder or zig-zag style. To date, Warmrails is the only producer of towel warmers to offer this type of flat-panel technology.

"This model is clearly a new high in both design and performance," said David Heaslip, Warmrails CEO. "It's constructed entirely of aluminum, which is a great heat conductor, and is available in either chrome, oil-rubbed bronze or brass finish. The larger flat-panel surface offers better heat distribution and faster drying time for damp towels."

There's an optional wall-mount kit, with solid metal brackets, available in matching finishes.

The ALEXANDRIA(R), an oversized, more luxurious version of the HAMPTON, is also available as the ultimate flat-panel warmer. The ALEXANDRIA adds some six inches in width and five inches in height for a larger heating surface and features an electroplate chrome finish.

While the ALEXANDRIA is a freestanding portable unit, an optional wall- mount kit is also available for this top-of-the-line luxury warmer.

In the second quarter this year, the HAMPTON will be featured in advertising from Smarthome, the noted electronic automation and home improvement superstore, in Skymall, the leading airline shopper's guide.

"Smarthome is a noted supplier of the latest innovative electronic automation for home, catering to savvy shoppers who really understand how to use such products to enhance quality of life," said Mr. Heaslip.

Heated towel racks are noted for extending the freshness of towels and controlling bathroom damp and mildew. "The biggest payoff, however, is stepping from the shower into the gentle warmth of a heated towel instead of just stepping out into cool air," said Mr. Heaslip. "It's worth every one of the very few pennies it takes to operate a towel warmer each day -- about as much as it costs to have a light bulb turned on."

Damp towels can be put on the warmer so that they stay fresh longer and can be used again for another round of showers. They don't have to be laundered as often -- saving water, detergent and energy. Towels last longer and stay prettier. These warmers are also ideal for drying pantyhose, lingerie and similar items.

A heated towel rack in every bathroom is commonplace in Europe, where they're regarded as a basic appliance, like a toaster or coffee-maker. Mr. Heaslip and his wife, Shelley, both native New Zealanders, believe that the heated towel rack is well on the way to becoming a fixture of U.S. bathrooms as well.

"Back home, most people have one or two towel warmers running all the time," he said. "They cut them off only when they go away for a couple of days or more. Warmrails models are designed to run nonstop and use about the same power as a regular light bulb."

Warmrails is the nation's leading producer of economical, attractive towel-warming racks -- available in a variety of styles and finishes, both free-standing and wall-attached. California-based Warmrails supplies these efficient conveniences -- already considered a basic appliance in Europe -- to consumers through a variety of catalog and website retail outlets, as well as leading names in the hospitality trade throughout the country. For retailers that carry other Warmrails(R) models and for more product information, log onto www.warmrails.com.

Source: Warmrails