18-34 Year Olds Viewed Nearly 5 Hours of Online Video per Person during the Month

comScore (NASDAQ:SCOR) , a leader in measuring the digital world, today released April 2008 data from the comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total.

More than 4 Billion Videos Viewed at Google Sites

In April, Google Sites once again ranked as the top U.S. video property with more than 4.1 billion videos viewed (38 percent share of all videos), as YouTube.com accounted for 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 558 million videos (5.1 percent), followed by Yahoo! Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4 percent).

  Top U.S. Online Video Properties* by Videos Viewed
  April 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore Video Metrix
                                           Videos               Share (%) of
    Property                                (000)                   Videos
  Total Internet                         10,999,597                  100.0
  Google Sites                            4,159,850                   37.9
  Fox Interactive Media                     557,663                    5.1
  Yahoo! Sites                              352,359                    3.2
  Microsoft Sites                           268,033                    2.4
  Viacom Digital                            199,968                    1.8
  Time Warner - Excl. AOL                   138,771                    1.3
  ABC.COM                                   103,421                    0.9
  Disney Online                              98,740                    0.9
  AOL LLC                                    95,288                    0.9
  ESPN                                       83,424                    0.8

  * Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).

  Top U.S. Online Video Properties* by Unique Viewers
  April 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore Video Metrix
                                             Unique                Average
                                             Viewers              Videos per
  Property                                    (000)                 Viewer
  Total Internet                             134,471                  81.6
  Google Sites                                83,720                  49.7
  Fox Interactive                             52,046                  10.7
  Media
  Yahoo! Sites                                37,323                   9.4
  Microsoft Sites                             29,908                   9.0
  Time Warner - Excl. AOL                     20,627                   6.7
  Viacom Digital                              19,367                  10.3
  AOL LLC                                     19,115                   5.0
  Disney Online                               10,805                   9.1
  ESPN                                         9,026                   9.2
  CBS Corporation                              7,993                   7.1

  * Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.


  Other notable findings from April 2008 include:
   --   71 percent of the total U.S. Internet audience viewed online video.
   --   The average online video viewer watched 228 minutes of video.
   --   18-34 year olds were the heaviest viewing segment, watching an
        average of 287 minutes per viewer.
   --   82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8
        videos per viewer).
   --   46 million viewers watched 481 million videos on MySpace.com (10.4
        videos per viewer).
   --   The average online video duration was 2.8 minutes.

About comScore

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Source: comScore, Inc.

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