Alizé, the premium liqueur, is at it again with a brand new taste, look and feel; and this time everything’s coming up Roses. In its 21st year since introduction to U.S. consumers, Alizé debuts the newest addition to its delicious line of flavors - Alizé Rose. Alizé Rose will launch this spring with a unique multi-faceted marketing and advertising initiative that includes a series of signature events throughout the country.

Alizé Rose is a tantalizing blend of premium French vodka, luscious strawberries, exotic lychees and delicate rose petals. The inspiration for Alizé Rose comes from the Pink Chateau and opulent antique rose garden at Chateau Loudenne in France. A perennial symbol of love and romance, the rose is an extraordinary flower that defines the essence of Alizé Rose.

The expert blenders at Alizé have worked to create just the right blend of ingredients to produce the brand’s latest masterpiece. The roses used in Alizé Rose are imported from the Mediterranean region where the best and most respected perfumeries hand-pick the flowers for their fragrances. In a slight departure from Alizé’s traditional recipes made with a cognac base, Alizé Rose is a vodka-only based liqueur. Alizé Rose is at once a work of art and a sensory fantasy for discriminating spirits enthusiasts and tastemakers alike.

“Alizé Rose is the perfect addition to our family of flavors,” says Charles Palombini, President, Kobrand, Corp. “Over the past twenty years we’ve had great success with the Alizé franchise; rather than produce a flavor for the sake of doing something new, we waited until we discovered the perfect compliment to our already distinctive line of exotic cordials. We’re extremely proud to introduce Alizé Rose to our consumers and the moment you taste it you will experience a truly special creation that reaffirms exactly why Alizé is the gold-standard in its spirits category.”

The fusion of lychees and strawberries in this exotic blend adds just the right hints of flavor resulting in a sensational explosion of the taste buds. Alizé Rose is delicious served on its own or as a base for a variety of cocktails. The mixoligists at Alizé have paired Alizé Rose with ginger ale to create “The Ginger Rose Martini” – the signature Alizé Rose cocktail.

The Signature Events

To kick-off the Alizé Rose launch, Alizé will introduce the new flavor to tastemakers, celebrities and socialites through a series of invitation-only Alizé Rose events to be held in key markets throughout the nation.

“Alizé Rose is all about romance. Its look, feel and flavor profile are the embodiment of these qualities so we want to ensure that our consumers experience Alizé Rose in the spirit with which it was conceived”, says Michelle Murray, Brand Director, Alizé. “Each of our flavor personalities and colors are indicative of a specific emotion and mood… and Rose lives up to its reputation as the universal symbol of love.”

Each Alizé Rose event will be themed to reflect the “Be Romantic” personality of the flavor. Guests can expect to be wowed by the enchantment of roses as the likely backdrop to these who’s-who affairs. Alizé promises to titillate even the most discerning of event-goers with plenty of eye candy, special gifts and delectable fare.

The New Design

To add to the excitement of its 21st year, Alizé will also show off its new premium and contemporary look. Alizé will unveil its new packaging and bottle design across all of its, now, five flavors to reflect a 21st century image. The new frosted bottle is much taller and sleeker with an updated logo and silkscreened label that underscores the cache of the French import brand. The new Alizé bottles are elegant enough to grace the shelves of the world’s finest bars but that’s simply where the experience begins…Go On! Alizé™.

About Alizé

Alizé is a unique, all natural premium spirit produced and bottled by L.&L., S.A., Cognac, France and imported to the United States by Kobrand Corporation since 1986. Alizé Gold Passion is a unique blend of exotic passion fruit juices, other natural exotic fruit juices and France’s finest cognac. Alizé Red Passion combines France's finest cognac with the fresh natural ingredients and bright flavors of cranberry, passion fruit and other natural exotic fruits. Alizé Wild Passion is a variation on the original blend with the addition of mango and other natural exotic fruit juices. Alizé Bleu combines premium French vodka, France’s finest cognac, passion fruit, cherry, ginger and other natural exotic fruit juices. Alizé Rose combines the flavors of passion fruit juice, roses, strawberry, a hint of lychee and premium French vodka. Alizé Gold Passion, Alizé Red Passion, Alizé Wild Passion, Alizé Bleu, and Alizé Rose all 16% ABV. Retail value is $24.99 for 750ml and $28.99 for 1 liter.

For more information on Alizé Rose and the full line of Alizé products go to: www.alize.com