Customers Frustrated With Frequent Flyer Hang-ups Can Fly Silverjet For Free and Experience Hassle-Free Flying

Elite airline status programs aren't what they used to be. Today's programs are bogged down with a growing number of restrictions, extra fees and blackout periods, to name just a few of the irritations facing consumers. Silverjet, the first British airline to offer low-fare, all business class trans-Atlantic service, is challenging industry trends with its new "FREEquent" flyer program, offering anyone with a frequent flyer membership for ANY airline to fly Silverjet and receive a free ticket to London.

To qualify, passengers flying from Newark to London can log onto www.flysilverjet.com/freequent and inform Silverjet of the rewards program they are a part of in conjunction with ANY other airline. Silverjet will then immediately email a promotion code and simple booking instructions that entitles the customer to a FREE flight back to New York for every one-way flight booked to London. This means a flat bed to London and back now starts at just $899 + tax and fees. There is no limit to the number of flights that customers can book; all bookings must be made by midnight on Monday, May 25 2007 and are valid for all flights offered in the Silverjet booking system.

Silverjet's standard service and unprecedented value offers all of the perks frequent flyers are striving for (and almost never attain) with other programs. Every customer who flies Silverjet receives a unique, customized experience that includes:

  -- Only 100 seats per flight that convert into award winning 6'3" flat
     beds, with individual AC power outlets, privacy screens and a seat back
     massager
  -- Pre-ordered and customized meals that are freshly cooked, hand plated
     and served when you want to eat, on china with glassware and metal
     cutlery
  -- A personal, digital in-flight entertainment system with noise reduction
     headsets, offering the latest movies, music and television shows
  -- A separate ladies restroom on the plane, customized with amenities such
     as Aromatherapy Associates beauty products, to meet the needs of the
     female traveler
  -- 30 minute check in (45 with baggage),done chair-side at the private
     Silverjet Lounge-there are no lines or counters
  -- Fast Track security, to seamlessly go from the lounge to the plane
  -- An exclusive private terminal at London's Luton airport and a private
     lounge at Newark's Terminal B.  Both Silverjet Lounges feature
     concierge meet and greet; baggage drop; canapés, snacks and a fully
     stocked bar; WiFi service, magazines and newspapers.

"With air travel and loyalty programs becoming increasingly filled with challenges and annoyances, Silverjet is proud to welcome all customers to receive top-quality air service the way it's always meant to be," says Silverjet CEO Lawrence Hunt. "Silverjet strives to bring a hassle-free, enjoyable experience to every one of its customers on a daily basis through our heightened attention to speed, comfort and value."

Frequently Frustrated!

With passenger aggravation at an all-time high, Silverjet understands the concerns of airline customers everywhere. Travelers have long complained about the availability and reliability of frequent-flyer award seats and now they are dealing with numerous program changes, difficult to understand restrictions, increases in the mileage needed for "free" seats and the probability that hard earned miles will expire before they ever get a chance to use them.

Recently, the U.S. Department of Transportation's Inspector General raised concerns about a lack of useful information provided by airlines, and an apparent decline in rewards redemption rates at several big airlines. In addition, some travelers have complained about back-handed price increases by airlines, making relatively few seats available at the lowest mileage level, but more seats available if you pay twice as many miles.*

According to Tim Winship, the co-author of Mileage Pro: The Insider's Guide to Frequent Flyer Programs (OAG Worldwide, 2005) and the editor of the Web site frequentflier.com, the industry changes are "a subtle, but important switch from the early days of loyalty programs, when belonging to a frequent flyer program meant that you would be given additional service that went above and beyond the already good service you were getting."**

Passengers are complaining about the shift too. "Becoming an elite flier doesn't mean you get anything extra," said Christopher Howes, a product manager and frequent flyer. "It just means that you avoid some of the headaches and hassles that are becoming more common." ** For more information on Silverjet or to book a flight, please visit us at www.flysilverjet.com.

  *   Scott McCartney, The Mystery of Frequent Flier Miles, Wall Street
      Journal - 12.7.06
  **  Christopher Elliott, I'm Elite and You're Not, New York Times -
      12.26.06

Source: Silverjet

Web site:
http://www.flysilverjet.com/freequent
http://www.flysilverjet.com/