comScore Releases January 2008 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ:SCOR) , a leader in measuring the digital world, released its monthly comScore qSearch analysis of the search marketplace. January 2008 saw Americans conduct more than 10 billion core searches, representing a significant jump in activity versus December.
January 2008 U.S. Core Search Rankings
In January, Google Sites marginally extended its share of core searches to 58.5 percent. Yahoo! Sites ranked second with 22.2 percent, followed by Microsoft Sites (9.8 percent), AOL LLC (4.9 percent), and Ask Network (4.5 percent).
comScore Core Search Report*
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change Jan-
08 vs. Dec-
Core Search Entity Dec-07 Jan-08 07
Total Core Search 100.0% 100.0% 0.0
Google Sites 58.4% 58.5% 0.1
Yahoo! Sites 22.9% 22.2% -0.7
Microsoft Sites 9.8% 9.8% 0.0
AOL LLC** 4.6% 4.9% 0.3
Ask Network 4.3% 4.5% 0.2
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
** In January 2008, Time Warner Network was split into two distinct
properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC
representing the core search business.
Americans conducted 10.5 billion searches at the core search engines, representing an 8.9 percent gain versus December. Google Sites saw 6.1 billion core searches during the month, while Yahoo! Sites recorded 2.3 billion. Each of the five core search engines saw the number of searches conducted in January grow at least 5 percent versus the previous month.
comScore Core Search Report*
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jan-08 vs.
Core Search Entity Dec-07 Jan-08 Dec-07
Total Core Search 9,636 10,492 8.9%
Google Sites 5,629 6,139 9.1%
Yahoo! Sites 2,211 2,332 5.5%
Microsoft Sites 940 1,030 9.7%
AOL LLC** 442 514 16.5%
Ask Network 415 475 14.6%
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
** In January 2008, Time Warner Network was split into two distinct
properties: AOL LLC and Time Warner Network excluding AOL, with AOL LLC
representing the core search business.
January U.S. Expanded Search Rankings
In the January 2008 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led with 7.7 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), and AOL LLC (903 million).
comScore Expanded Search Query Report
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jan-08 vs.
Expanded Search Entity Dec-07 Jan-08 Dec-07
Total Expanded Search 13,523 14,595 7.9%
Google Sites 7,165 7,735 8.0%
Google 5,651 6,181 9.4%
YouTube/All Other 1,514 1,554 2.6%
Yahoo! Sites 2,363 2,456 3.9%
Yahoo! 2,326 2,427 4.3%
All Other 37 29 -21.6%
Microsoft Sites 963 1,060 10.1%
MSN-Windows Live 927 1,024 10.5%
Microsoft/All Other 36 36 0.0%
AOL LLC N/A 903 N/A
AOL N/A 522 N/A
MapQuest/All Other N/A 381 N/A
Ask Network 416 477 14.7%
Ask.com 238 286 20.2%
MyWebSearch.com/All Other 178 191 7.3%
eBay 508 467 -8.1%
Fox Interactive Media 350 384 9.6%
MySpace 342 376 9.9%
All Other 8 8 0.0%
Craigslist.org 220 256 16.4%
Amazon Sites 215 167 -22.2%
Facebook.com 102 109 6.2%
Additional Notes
With January 2008 data, DNS error searches were added to qSearch reporting. A DNS error search is a search conducted through the address bar of a browser where there may have been a misspelling or typo in the URL or search string entered. In cases where the default search engine attempts to make sense of the user's query and returns valid search results based on the interpretation of the query, those searches are qualified as DNS error searches. The inclusion of these DNS error searches may have had a very minor impact on search query and share trends compared to previous months.
About comScore
comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world. For more information, visit http://www.comscore.com/boilerplate
Source: comScore, Inc.
Web site: http://www.comscore.com/
