100 Calorie Deep Chocolate(TM) VitaMuffin(TM) Mix Named "Best Muffin" in HEALTH Magazine's 24 Best and Healthiest New Foods for Busy Women in 2007

Vitalicious(TM) Food's Deep Chocolate VitaMuffin Mix has been named "Best Muffin" in Health Magazine's 2007 Best of Food Awards, a round-up of the 24 best and healthiest new foods for busy women. With only 100 calories, 98% fat-free, 6 grams of fiber, 4 grams of protein, soy fiber and 15 essential vitamins and minerals, the VitaMuffin Mix is a tasty and healthful alternative to typical high-calorie muffins. Featured in the magazine's May issue, which hits newsstands on Tuesday, April 24, the award-winning mix was selected by a panel of nutritionists, chefs and food industry experts from more than 500 food items that were introduced in 2007.

"With 65 percent of Americans now overweight, people are looking to lose or maintain their weight without giving up the products they love," states Aryeh Hecht, who founded Vitalicious, Inc. in 1999. "Our baked goods are well within the federal dietary guidelines that recommend Americans adopt a high fiber, low-calorie diet. All of our products have the optimum ratio of nutrients to calories and provide excellent nutrients for the least amount of calories. Best of all, Vitalicious baked goods are delicious and great tasting."

Already a popular choice, Vitalicious Foods are steadily gaining ground against traditional bakery items, showing a growing demand for its unique marriage of taste and nutrition. AC Nielsen data for the period ending February 25, 2007 revealed that the VitaMuffin brand makes up nearly 70% of the frozen muffin segment while it continues to be the only brand that has shown significant dollar growth versus Yearly Annual Growth (YAG) in the frozen muffin segment. Finally, the award-winning Deep Chocolate VitaMuffins remain the #1 Stock Keeping Unit (SKU) with double-digit growth in dollars versus YAG.

Rather than ask people to change their lifestyles, Vitalicious offers a satisfying alternative to regular muffins, cereals, bars and snacks by keeping the delicious taste of a comfort-food, while significantly cutting calories, fat and sugar and substituting them with nutrients and fiber.

Health-conscious consumers can find the entire Vitalicious selection of healthy and delicious choices online at www.vitalicious.com and in the freezer sections of a growing number of supermarkets around the country.

ABOUT VITALICIOUS(TM) FOODS INC.:

Vitalicious(TM) Foods Inc. (www.vitalicious.com) is the market leader in "vital and delicious" baked goods that promote a healthy lifestyle, without sacrificing taste. Vitalicious(TM) has created a unique triangle of need- satisfaction (All-Natural ingredients + Nutraceuticals + Weight Management), the only baked-goods company in this niche. Founded in 1999, Vitalicious(TM) creates and sells a variety of unique, healthy, value-added baked goods under the VitaMuffin(TM), VitaTop(TM), VitaBrownie(TM) and VitaCake(TM) trademarks.

ABOUT HEALTH MAGAZINE:

Health (www.Health.com) is America's most-trusted health-and-wellness magazine, giving women credible, useful, and up-to-date information and inspiration on how to live healthier, happier lives. Health covers well-being, fitness, nutrition, and beauty with intelligence and flair, showing that healthy living isn't just important - it's fun, too. The magazine is published 10 times a year, reaching 7 million readers with each issue.

Source: Vitalicious

Web site: www.vitalicious.com