Funds New Books for Children and Multicultural Literacy Campaign

Reading Is Fundamental, Inc. (RIF), the nation's oldest and largest children's and family literacy organization, announced that a six-week promotion held at all Macy's stores has raised a record $2.5 million, which will be used to fund new books for underserved children and an ongoing multicultural literacy campaign.

"Thanks to the support of Macy's and the generosity of its customers, RIF can advance its mission to motivate young children to read by expanding its outreach to children and families who most need books and literacy resources," said Carol H. Rasco, president and CEO of RIF. "Local RIF programs in all 50 states and the District of Columbia will benefit from these additional resources."

More than 850,000 Macy's employees and customers made a $3 contribution to RIF during the Be One for the Books promotion, which ran July through September 2007. The promotion offered Macy's customers an opportunity to make a $3 dollar contribution for RIF, in exchange for a Macy's savings pass that provided $10 off most purchases of $50 or more. This year's promotion, a new RIF record for a customer-supported donation, more than doubled the $1.2 million raised by Macy's customers for RIF in 2006.

About RIF

Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico, and Guam.

Source: Reading Is Fundamental

Web site:
http://www.rif.org/
http://www.macys.com/