LifePics announced its innovative new technology that allows retailers to customize their online photo gift solution by activating or deactivating over 800 photo gift products manufactured by a diverse group of companies that work with LifePics. Retailers have complete control over which products they offer consumers, providing relief from the recent price pressure on 4x6” prints.

Using the new technology LifePics offers, retailers can enable or disable any of the gift provider companies and their corresponding products. In addition, retailers can activate or deactivate any specific product offered by any company and set the pricing for each product.

The creative products range from traditional photo gifts to canvas portraits, photo enhancements, customized videos, household items, jewelry, chocolates, and many more. LifePics’ clients now have the broadest, most flexible plan available throughout the online digital imaging industry, and are able to customize the plan to best fit their business needs.

“It was obvious from the get-go that LifePics is a big believer in these gift providers and the unique products they’ve developed,” said Timothy Beckes, Category Manager-Photo at Giant Eagle. “The solution is incredibly convenient – we decide which products work best for our business, and then we just turn off the products we don’t want to include on our site. Our customers are very happy with the wide range of photo gifts available to them from one central location, and we are thrilled with the level of flexibility and control over what we choose to offer.”

Some of the companies LifePics works with to provide its photo gift solution include:

* Milford Heirloom – Products include canvas prints, t-shirts, sweatshirts, hand bags, photo magnets, jewelry boxes, mugs, mouse pads, puzzles, and many more.
* Qualex – As one of the largest wholesale providers of photo products and services in the U.S. and Canada, Qualex offers photo gifts in the hundreds, KODAK Photo Restoration and Makeover Services, Photo Books, Printed (not laser) Calendars, Folded Greeting Cards, and prints in 23 sizes.
* Magic Portrait® – Ordinary photos become extraordinary fantasy portraits with over 70 choices ranging from giant flowers, unicorns, sky swings, snowglobes, lilies, dolphins, knights, archways, and waterfalls.
* Digital Art Production – Transforms favorite photos into canvas art and wall murals carrying the look and feel of an original oil painting.
* PixFusion – Provides DVD cartoon adventures that turn a photo into an animated character starring with licensed properties such as Spider-Man, Dora the Explorer, Care Bears, Arthur, and Baby Genius.
* AllStarLineup – Provides licensed Major League Baseball® and NHL® gifts such as prints, mugs, and mouse pads that put fans in the action with their favorite sports team.
* Sweet Images Ltd. – Provides delicious edible photo confections, including Rice Krispy Treats™, chocolates, and more.
* Portrait Weavers by Pure Country – Provides household photo products, such as pillows, blankets, wall hangings, and tote bags.
* Benjamin Studios – Provides fine art prints and original paintings made from ordinary photos.
* My Life Designs – Provides custom photo jewelry, such as solid sterling bracelets, necklaces, rings, and other accessories.
* Cashman Enterprises – Provides unique products such as custom Bobbleheads and photo crystals.

In addition to the products supplied by the eleven companies listed above, LifePics enables its clients to produce customized products in-house, as well as grants access to additional products provided by other companies that work with LifePics. The number of available products and gift providers will continue to increase over time, exemplifying a true marketplace of fun and profitable photo-related products.

An example of the administrative screen used to enable or disable the above companies and their products is shown below. The checkboxes are used to activate or deactivate companies and/or products.

About LifePics

LifePics is the market leader in online imaging solutions for photofinishers and professional photographers. Using LifePics’ technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer.

More retailers use LifePics than any other online imaging solution. LifePics’ customers range from mass merchants and large food and drug chains to local camera shops and independent photofinishers. These retailers offer the service at more than 13,000 stores across the U.S., Canada, Australia, and New Zealand. LifePics works closely with these retailers to help them build their online photo businesses.

LifePics is an open solution that works with a variety of photo software providers and photo Web sites. In addition, the service supports a number of different print options – orders can be sent directly to stores for 1-hour service, or routed to major wholesalers, gift providers, photo book manufacturers, or a variety of other printers.

For more information, visit LifePics at www.lifepics.com.